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    News & Updates

July 12, 2018


2018 – A New Era

Technology is advancing at an even faster rate than we expected

Business Trends

Its an alarming proposition as the pace at which the technological changes are happening is far ahead than what we were expecting as today’s managers, if we do not keep up with the directions, then our organizations could be in deep trouble

Our orientations towards solutions have to be cutting-edge and our employers expect us to be far better than the people, from whom we have taken the positions. Workers will have to be ‘street-smart’ to deliver solutions that are in line with the corporates’ expectations and hence offer higher value in the market place which is termed in marketing as ‘Value- Add’

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July 6, 2018


Top 6 blogs every business should bookmark

DM News & Views, Marketing stats, SEM, Content Marketing

Digital Marketing Blogs

Digital marketing moves at a frightening speed. Often the only way to keep up is to keep on reading. But with so many digital marketing blogs out there that it can be hard to distinguish between the useful reads and the digital marketing weeds.

At the Digital Marketing Institute, we regularly keep up to date with a few quality blogs – the one’s we know are valuable, reliable, compelling and original. But we were thinking – it would be selfish keeping them to ourselves.

That’s why we’re sharing our six favourite blogs with you so you can bookmark them, stick them in a spreadsheet or share them with your digital marketing friends. Now go on, get reading…

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July 5, 2018


5 Marketing Directions – 2018

The Future of Marketing is Contextual
While Mercedes Benz was telling the world to buy their cars, Telsa was having a conversation about living fossil fuel free.

Future Marketing Trends

It’s unfathomable to think a company spent 1/190th of the advertising budget of their closest competitor and outsold them by 3X, but that’s just what Tesla did.

Mercedes Benz is an advertising powerhouse, yet was outdone by something more powerful, context. While Mercedes Benz was telling the world to buy their cars, Telsa was having a conversation about living fossil fuel free. That allowed them to break through, and drive sales without the need for advertising. Advertising is designed to distract away from the consumer’s task at hand, while context seeks to match it.

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July 4, 2018


Changing Your Copier

In most cases, copier problems require the dedicated service of a repair company

Changing Copier

For many small businesses, the mailing room copier is a fulcrum that balances the daily workload in the office. In organizations that rely on a centralized copying machine for the majority of copy and print actions, this trusty machine forms the backbone of almost every business operation.

But what happens when the old copier breaks down? In most cases, copier problems require the dedicated service of a repair company. This means you have to make a call, set an appointment, and endure expensive downtime until a technician can come in and fix your copy machine.

Downtime is not only expensive in terms of lost revenue. Printing Impressions magazine notes that most companies’ biggest concern is customer satisfaction, which takes a huge hit when print malfunctions cause downtime. Replacing an old print or copy machine can mitigate this risk.

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July 3, 2018


Upcoming Careers – MRI Technician

An MRI tech is the person who will assist and guide you through a magnetic resonance imaging (MRI) scan

MRI Technologist

Have you ever wondered what’s going on inside a person’s head when they first meet you? Are you fascinated by science? Are you a big fan of medical television shows? If you’ve answered “yes” to these 3 questions, congratulations! You’re MRI technologist material!

What is an MRI tech?

An MRI tech is the person who will assist and guide you through a magnetic resonance imaging (MRI) scan. From the moment you step into the examination room, you’ll be in the hands of one of these professionals.

It may sound like a complicated job – and sometimes it can be – but a career in diagnostic imaging is a great choice, both emotionally and financially. Let’s take a look at the top reasons why and how you can become an MRI technologist.

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July 3, 2018


Future of Augmented Reality Solutions

Many of the major brands have all adopted Augmented Reality for their marketing and business purposes

Augmented Reality

Major brands of America Apple, Google, Microsoft etc., are coming out with Augmented Reality solutions, hardware and apps alike, catering to the rising demand.

The launch of Apple ARKit and GoogleARCore reveal an accelerated growth for AR industry, with more innovations expected in the future.

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June 29, 2018


Social Media Marketing – New Kid on the Block

List of best social media blogs that everyone should read

Social Media Blogs

Social Media has gone way past tweeting what you had for lunch or poking your ex on Facebook.

Now marketers all over the world have an integrated social media plan and every brand its own digital strategy.

Blogging is now an essential part of an integrated social media strategy and there are a whole host of social media savvy blogs out there giving hints, tips, reviews as well as practical hands-on advice for those working in the industry or just with a passing interest in all things digital.

We’ve come up with a list of the 12 best social media blogs that everyone should read. Put them on your favourite RSS feed reader, sit back and enjoy!

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June 29, 2018


How Marketers are addressing the changes
With the right technology at their side, they can work faster and smarter

Tech based Marketing Trends

Marketers today are not shy about facing the challenges of the changing market, regardless of whether they are selling to consumers or to other businesses.

And the market is changing rapidly—mobile use only continues to rise, personalization is an expectation, and the channels where people engage are constantly shifting—and marketers and marketing organizations are expected to respond at speed and with scale.

The challenge could feel insurmountable, but it’s not. Marketers are innovative, creative, and data-driven and with the right technology at their side, they can work faster and smarter, and face the challenges of changing markets and high customer expectations.

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June 29, 2018


Copiers that have the highest quality, maintenance deals and value

Top Photocopier Brands

The Best Photocopiers

The UK has a number of different photocopier brands available to choose from, each with an array of models to suit your individual business. Find out which have the highest quality, maintenance deals and value.

These following six brands consistently rank among the best in the UK

  • Brother
  • Canon
  • Konica Minolta
  • Ricoh
  • Sharp
  • Xerox

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June 27, 2018


Cappasity: Intel’s Latest Product
This technology allows users to easily make 3D models of their products and place them on their websites.

3-D Scanning in Shops

Cappasity is a solution that allows online retailers to easily scan their products in 3D and embed them on their website.

Technology has dramatically changed our daily lives.

I believe that these changes are of great significance. So, it has always been important for me to be one of those who bring them about.

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